Junior: Writing Your Way Ahead In Advertising by Thomas Kemeny, Jeff Goodby
- Junior: Writing Your Way Ahead In Advertising
- Thomas Kemeny, Jeff Goodby
- Page: 180
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781576879122
- Publisher: powerHouse Books
Free pdf books search and download Junior: Writing Your Way Ahead In Advertising
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he’s stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy–everything from headlines to scripts to experiential activations–giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.
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Augmented Reality: A new way of engaging with digital content where .. Rate: The proportion of visitors to a website who take action to go beyond a casual content Copy writing: The act of writing text for the purpose of advertising or other Junior Unit: Permitting an advertiser to run a print advertisement prepared for a
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Advertising is one of the world's most beloved and glamorized industries. Hundreds of books . Junior: Writing Your Way Ahead In Advertising. Thomas Kemeny.
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